Pellegrino H20
Project focused on giving San Pellergrino a new brand identity while still embracing the company’s Italian roots.
Process began with inspiration images that weren't only visually appealing, but also held meaning to San Pellegrino as an Italian brand. Strong visual cues were found in the Italian flag’s graphic application in car racing.
A color palette was chosen that invoked clean, refreshing water, but still brought a new look to the Italian flag’s colors of red, white, and green.
Brand experience was made through a trade-show booth. Light hard-wood floor and clear furniture were used to create openess. The Italian Alps were used given that Pellegrino’s water is mineralized by these mountains.
